We want to share our initiatives so you can be part of the change we wish to see in the world:
Did you know that you can bring your unused purifier, of any brand, to a PURA Store and we’ll take care of recycling it?

At PURA, we accept unused purifiers from other brands to provide them with an environmentally friendly treatment. We take them to a recycling plant where the extracted plastic materials are used to make other products.

Our purifiers are designed to extend their lifespan, eliminating the need to discard the entire unit once the core reaches its filtration capacity.

To do so, you only need to replace the internal Purifying Core, which you can also bring to our PURA Stores for recycling.