Our purpose
Change the World through Water.
Our vision
As Certified B Corp, it’s about building a bridge to a sustainable future to foster and promote a new inclusive, equitable, and circular economy that sees social and environmental impact as a measure of business success.
Our mision
We are a leading company in water purification, with more than 40 years dedicated exclusively to the water treatment market. With 11 registered patents of our own, we provide solutions for industrial, commercial, and household levels with robust, high-performance systems. These are focused on delivering the highest quality water with the least maintenance possible and the most up-to-date technology. We guarantee efficient water use and always strive to increase access to quality water for more people. At the same time, we are nature lovers, protecting our seas, oceans, rivers, and lakes from plastic pollution.
Connected by water
Our “Connected by Water” program encompasses our social and environmental impact actions, with the primary goals of accelerating the democratization of access to water (SDG 6) and ensuring the protection and conservation of our marine ecosystems (SDG 14).
Additionally contributing to a circular economy capable of creating jobs based on economic, environmental, and social perspectives, which include: the health and safety of our collaborators and customers, ethics in our business practices, a vision of gender equity, and environmental care.
Conscious Operations
At PURA, we operate consciously to contribute to a new circular economy:
PURA carbon footprint
We calculate the greenhouse gas footprint generated by the activities of our offices, stores, and franchises, so we can then offset and reduce our carbon emissions (CO2).
We are zero-waste
We designed and implemented our first Recyclable Waste Management Program..
We operate with renewable energy
We initiated a cycle in purchasing green bonds to operate with 100% certified renewable energy.
Learn about the environmental impact of our products:
Pacifico Water Purifier
Environmental Impact: It is estimated that with a Pacific Purifier, which has a performance of 40,000 liters, you prevent 2,000 twenty-liter bottles from polluting the environment.
Atlantico Water Purifier
Environmental Impact: It is estimated that with a Pacific Purifier, which has a performance of 20,000 liters, you prevent 1,000 twenty-liter bottles from polluting the environment.
Bali Purifying Pitcher
Environmental Impact: It is estimated that with a Pacific Purifier, which has a performance of 10,000 liters, you prevent 500 twenty-liter bottles from polluting the environment.
Antartico Home Purification Plant
Environmental Impact: It is estimated that with a Pacific Purifier, which has a performance of 145,000 liters, you prevent 7,250 twenty-liter bottles from polluting the environment.
Artico Home Purification Plant
Environmental Impact: It is estimated that with a Pacific Purifier, which has a performance of 145,000 liters, you prevent 7,250 twenty-liter bottles from polluting the environment.
